The Development of China's Adult Products Industry

On a global scale, people's pursuit and cognition of sexual life has gone beyond a single biological significance, paying more attention to emotional sublimation and physical and mental pleasure. Adult sex toys, like a magic key, open the door for modern people to explore sexual desire, improve the quality of sexual life and experience personalized needs. People's views and acceptance of adult sex toys are also changing, whether it is because of the young generation's open sexual ideas, the rise of female liberation, or the change of consumption pattern, the market size of adult sex toys has shown a strong growth momentum, and the demand has risen steadily.

China is the world's largest producer of adult products, and 70% of the world's adult products are made in China. With the continuous development of the global adult products market, Chinese enterprises also have greater development opportunities in the international market.

Under the general trend of economic globalization and the rapid development of the Internet, the global market demand is constantly released, with cloud computing, big data, artificial intelligence and other emerging digital technologies widely used in the industry production and sales field, the industry is expected to usher in new development opportunities.

According to the statistics of Common research network, the global adult product store market size reached 115.531 billion yuan (RMB) in 2022. For the development prospects of the adult product store market in the next few years, the forecast period is 2023-2029, and it is estimated that the market size will reach 179.097 billion yuan (RMB) with a growth rate of 7.58% by 2029.

The development of e-commerce channels has brought new growth opportunities for the adult products industry. The convenience and privacy of online shopping make consumers more willing to buy adult products online.

Consumer groups are getting younger. The post-90s and post-00s are more open to the concept of sex and have become the main consumer of adult products.

Diversification of consumer demand. Adult products cover condoms, pregnancy tests and other family planning products, time-delay spray, lubricants and other health products, sex uniforms, airplane cups, vibrators and other sex products, as well as derived smart sex hardware and sex hotels, to meet the needs of different groups of people.

Technological innovation promotes product upgrading. For example, the emergence of smart fun hardware has brought consumers a richer experience, but also improved the added value of products, attracting more consumers to try and buy.

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